ELLE Goes "Green" for May
by: Laure David 14 April 2006
"Since our first interview with Laurie David in April 2004, we've seen how concern for the environment is influencing everything we cover at ELLE, be it fashion, beauty, lifestyle, politics, or culture," said Robbie Myers, editor-in-chief. "ELLE's Green Issue is both a reflection of this phenomenon and a natural extension of our mission to help smart women lead smart lives. We are delighted to have Laurie David on board as our guest editor for this issue. Her insight, passion, and dedication to environmental awareness will serve as an inspiration to us all."
In collaboration with Laurie David, the editorial team has devoted the issue to the subject of the environment. Editorial contributors will include Eugene Linden, Yale University's 2001 Poynter Fellow for his work in environmental journalism and author of "The Winds of Change: Climate, Weather and the Destruction of Civilizations" on the greening of politics and Mindy Pennebacker (author, editor of "The Green Guide") on fast and simple ways for readers to green-up their homes; in addition, the magazine features interviews with eco-leaders such as Robert Kennedy, Jr. (Waterkeeper Alliance, NRDC attorney), Tensie Whelan (Rainforest Alliance), Majora Carter (Sustainable South Bronx), and others.
"I am delighted to be guest-editing ELLE's first environmentally focused issue," said David. "I salute the magazine's leadership in acknowledging that the environment affects all of us—it is not something you drive to; it is the air we breathe and the water we drink. It is up to all of us to do our part to protect it."
In the fashion well, International Creative Director Gilles Bensimon will turn his lens on eco-style with beauties such as supermodel Carolyn Murphy, Lost star Evangeline Lilly, actress Amy Smart, and others, while Fashion Director Nina Garcia and her team scour the globe for the best of green fashion. Beauty Editor Emily Dougherty will give a definitive look at the healing power of eco-ingredients, while Senior Editor Ben Dickinson serves up the essential green reading list for 2006.
"With the Green Issue, ELLE is scoring two more fashion firsts: We are the first fashion magazine to devote an entire issue to the environment and the first to print that entire issue, including the fashion well, on recycled paper," said Carol Smith, Senior Vice President and ELLE Group Publishing Director. "The response from our advertisers has been absolutely inspiring; The Green Issue is a perfect example of the right idea at the right time in the right magazine. With partners like Starbucks, Aveda, Project Alabama, and other green companies, we're introducing a whole new group of clients to our pages."
To celebrate the issue, Laurie David and Roberta Myers will co-host an advanced screening and after-party for David's upcoming HBO documentary, "Too Hot Not to Handle." The green-carpet event, sponsored by Starbucks, is tentatively scheduled for April 11.
"Starbucks is proud to align with ELLE to raise awareness for environmental sustainability," said Sandra Taylor, senior vice president of Corporate Social Responsibility, Starbucks Coffee Company. "We believe that every individual can make a difference in protecting the environment and we are committed to working with our customers, partners (employees), and industry colleagues to inspire positive change through support of Earth Day Network, Global Green, and local environmental organizations."
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To request an interview with ELLE editor-in-chief Roberta Myers or for more information,
Contact Marina Hoffmann or Emily Grosman, LaForce + Stevens, 212-242-9353.
About ELLE
ELLE is the largest fashion magazine in the world, with 39 editions on six continents. ELLE is accessible online at elle.com. It is also the foundation of numerous brand extensions, including ELLE Decor (19 editions), ELLEgirl (10 editions), ELLE Cuisine (five editions), ELLE Accessories (one edition), ELLE.com (16 languages), and licensed products, including books, footwear, eyewear, and other fashion accessories. Last year, ELLE-branded products generated $1 billion in retail sales worldwide. The U.S. edition reaches an audience of 4.9 million readers, who find in ELLE style and substance with an independent point of view.
About The Stop Global Warming Virtual March
The Stop Global Warming Virtual March was founded by Laurie David, Robert F. Kennedy, Jr., and Senator John McCain as a non-political effort to bring all Americans together in one place to confront the critical issue of global warming. With the support of leading scientists, political, corporate and religious leaders, prominent Americans and concerned citizens, the Virtual March is a way to come together and make our voices heard. With just a click of the mouse, Americans of all faiths, races, cultures and political affiliations can log on to StopGlobalWarming.org, and join hundreds of thousands of others as we march, virtually, across the country.
About AVEDA
Aveda™ The Art and Science of Pure Flower and Plant Essences™ was founded in 1978 by Horst Rechelbacher based on the connection between health, beauty and well-being. The company was founded on the premise of eco-nomics: the belief that companies can profit without expense to people and to the environment. Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Headquartered in Minneapolis, Minnesota, Aveda is available in Aveda stores, on www.aveda.com, and in 8,000 professional hair salons and spas in 15 countries worldwide.
About Starbucks Coffee Company
Starbucks Corporation is the leading retailer, roaster and brand of specialty coffee in the world, with more than 10,500 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business. In addition to its retail operations, the Company produces and sells bottled Frappuccino® coffee drinks, Starbucks DoubleShot® espresso drink, and a line of superpremium ice creams through its joint venture partnerships. The Company's brand portfolio provides a wide variety of consumer products--innovative superpremium Tazo® teas and exceptional compact discs from Starbucks Hear Music™ enhance the Starbucks Experience through best-of-class products. The Seattle's Best Coffee® and Torrefazione Italia® coffee brands enable Starbucks to appeal to a broader consumer base by offering an alternative variety of coffee flavor profiles.
ELLE January 26, 2006
