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Vermont Ski Resort Rewards Those Who Share Rides

by: First Tracks    12 December 2006

Vermont's Smugglers' Notch ski and snowboard resort has teamed with Essex, Conn.-based ridesharing incentive network NuRide to reward those who carpool with free lift tickets and a chance to win family vacation packages. NuRide estimates that thousands who share rides will result in 250,000 fewer miles driven and 100 fewer tons of greenhouse gas emissions.

The Smugglers' Notch sponsorship on the NuRide network is part of the New York Tri-State 5,000,000 Mile Rideshare Challenge, a regional event that brings together commuters, sponsors and local governments to help alleviate traffic congestion, air pollution and, participants say, global warming.

"Smugglers' Notch Resort is committed to being responsible stewards of our surroundings. Vermont's intrinsic beauty is integral to our business and motivates us to do our part to preserve the environment," said Tom McGrail, Environmental Compliance Manager for Smugglers' Notch Resort. "Participating in this innovative and flexible ridesharing program is a meaningful way we can join commuters in their mission to improve air quality and reduce the harmful effects of global warming."

The New York Tri-State 5,000,000 Mile Rideshare Challenge will be kicked off in January 2007 and involves thousands of commuters who will share rides resulting in 5,000,000 fewer miles driven and over 2,100 fewer tons of greenhouse gas emissions, according to NuRide. To participate in the program, commuters use NuRide's online ridesharing program at to find other people going their way who wish to share a ride. The NuRide website calculates the savings for each confirmed ridesharing trip and awards participants with points, which can then be redeemed for a variety of rewards provided by corporate sponsors.